Our Heritage
Passionately creating genuine Italian pizza since 1985
From Naples to Your Hometown
'UrbanHaven started with one ambition: to introduce true Neapolitan pizza to Amsterdam. Established by the Müller lineage in 1985, our pizza shop was originally a quaint, family-operated venture, inheriting recipes that have been passed down for generations.
Sophie Müller, our originator, mastered pizza craft during her exploration of Italy, particularly from experts in Naples, the homeland of pizza. When she came back to the UK, she was inspired to offer the genuine taste of Italian pizza, adhering to ancestral techniques and using the finest materials.
From its beginnings as a humble 12-seat eatery, it has flourished into a well-admired community staple, yet our dedication to excellence and genuineness stays intact. We continue to employ classic wood-burning oven methods, prepare our dough from scratch every day, and acquire the most premium ingredients available.
Now, 'UrbanHaven' is still under family governance, with the Müller progeny at the helm, guiding our enthusiastic crew. Although we've integrated some contemporary conveniences, our core principle endures: serving delectable, true pizza that unites people.
Our Principles
Prime Ingredients
We are dedicated to procuring the freshest and most premium ingredients, partnering with local growers and Italian suppliers to guarantee genuine taste.
Artisan Techniques
We adhere to classical practices in our pizza creation, with dough that ferments for two days and is baked in bona fide wood-fired ovens.
Community Engagement
We are more than a restaurant - we are an integral part of the community, endorsing local endeavors and fostering an inviting environment for everyone.
Eco-consciousness
We pledge to sustainable methods, from minimizing food waste to opting for environmentally-friendly packaging and backing sustainable farming.
Our Team Enthusiasts
The devoted personnel behind our flavorsome pizzas
Sophie Müller
Proprietor & Lead Chef
Second-generation proprietor, Naples-trained, has been refining our recipes for more than 15 years.
Isabella Torres
Executive Chef
With 12 years of experience trained in Italy, she enhances our kitchen with seasonal culinary creations.
Luca Bianchi
Pizza Virtuoso
Hailing from Naples, Luca has been moulding perfect pizzas for over two decades and mentors our pizza artisans.
Emily Clarke
Restaurant Supervisor
She ensures every visitor enjoys an outstanding dining affair and conducts our hospitality crew with cordiality and precision.
Alex Wang
Wine Expert & Beverage Manager
He is in charge of our wine selection and beverage offerings, specializing in Italian wines and flawless pairings with pizza.
Client Endorsements
This is the closest to traditional Neapolitan pizza I've savored outside Italy. The dough is just right with those signature charred blisters that only a wood oven can achieve.
Henry Anderson
Admiring how 'UrbanHaven' values local produce and upholds eco-friendly operations. The taste difference is notable in each slice. They always have intriguing seasonal dishes to anticipate!
Emma Brown
I've been dining here for ages and the standard always remains top-notch. The team makes you feel at home, and the pizza is divine – true to its moniker. You must try the Truffle Mushroom pizza!
David Garcia
Accolades & Honors
Premier Pizzeria in Marina Bay
Local Gastronomy Awards, 2019-2023
Best 50 Pizza Shops in the UK
United Kingdom Restaurant Index, 2021-2023
Certified True Neapolitan Pizza
Associazione Verace Pizza Napoletana, 2018
Award for Eco-Friendly Business Practices
Eco Business Association, 2022
Join Us
Delight in the flavors of classic Italian pizza amidst a cozy, inviting ambiance